Entrepreneur Ngo Bang Long – CEO of Binh An Security Service Joint Stock Company (BAS): Providing “security service” by wholeheartedness
When decided to give up the management position and promotion opportunity in the State-owned trading enterprise to pursue his business indulgency and establish his own cause, at a certain time, Ngo Bang Long was seen by doubtful looks in alternate of doubts because of such “recklessness”. However, the fact has proved that has been a lucid choice. If not, now he can’t become the leader of Binh An Security Service Joint Stock Company (BAS), one of enterprises with the most crowded security forces.
22/10/2016 08:10 GTM+7
Go to a strange place to start up
Born and grown in a poor homeland of Nghe An, a place only with sand, gravel and immeasurably high Casuarina equisetifolia row, at the childhood, although playful nature, indulgency in pleasures, but Mr. Ngo Bang Long realized that a way to reduce the poverty was studying a university and doing a business. After the graduation from National Economics University, although was received to work in a State-owned trading enterprise at the local province, but after that he decided to give up the job and intended to start up own business. In 2003, he chose HCMC to set himself in business and made a bundle of clothes to set off with only VND 6.5 million in his pocket. Bringing along with many ambition and indulgency in business, one year later he together with other shareholders founded the first enterprise in security field. As the founder and CEO of business of the Company, he together with his colleagues turned this enterprise into one of 10 largest security companies of Vietnam at that time.
But in 2008, in the context of the global economic crisis, domestic enterprises was facing with fierce elimination and competition, his enterprise also fell into crisis and was forced to choose M & A (mergers and acquisitions) option to survive and grow. For the entrepreneur Ngo Bang Long, M & A story was a silent interval with a lot of sad aftertaste. But then, with thought, “This door is closed, another door shall be opened,” he decided to resell the whole shares of this company to shake hands with three other shareholders to Binh An Security Service Joint Stock Company (BAS) in 2008.
Reason for naming “Binh An” for his enterprise, was shared by him: “In the childhood, at each power cut night, my all family gathered on the yard to get some fresh air, my father often told about his 20-year memories in the South-North battlefield. My father often told about two letter “Binh An”. This imprinted in my mind and perhaps it was a reason to lead me to this business field and I named “Binh An” for my enterprise. During the times of struggling in the market, regardless of any difficult circumstance I have been also unanimous that how to make our customers, partners feel a safety and soundness “Binh An” when using our services”.
As the highest executive officer, he has directly built and developed an operation section, personnel system of business and financial segments for Binh An (BAS). At the same time, he has also directly built the vision, business philosophy and culture for the enterprise. In which, noticeably he has built the ethics code with taboo points in security service business field. At that time, it was reckoned that for an enterprise specializing in security service provision field then these works were too much, even if too redundant. Because it was known that the security service was a simple work, only needed crowded and “good health” forces. But Mr. Bang Long didn’t think so. In his opinions, this was a basic foundation and special important guidelines to help Binh An operate stably, with clear orientation, objectives right from the first days. Thereby, create premises for successful development, competition in the future. And achievements reached by Binh An today have proved the fact.
The Key to Success …
Binh An Security Service Joint Stock Company (BAS) is currently one of leading enterprise in security forces in the market of security service provision with operation scope in 55 provinces, cities and has 5 branches across the country. With professional security services for : high-rise buildings, plants, construction sites, consulates, warehouses, supermarkets, apartments for lease, offices, private houses and foreign-invested works etc. (service 24/24). Binh An has been appreciated by customers with stable quality, competitive price and become a provider of security services to many leading groups of Vietnam such as: Viettel, Petrolimex, Masan Group, Saigon Newport Corporation… last Samsung Vietnam.
In order to reach these achievements, Mr. Bang Long shared: “Our business philosophy is the employee as a foundation. The employee-oriented is the everlasting-oriented. Therefore, in all activities, we often give prominence to the occupation ethics for each staff from the highest level to the lowest level. Often satisfy customers’ demands with a professional attitude and sincere devotion”.
Simultaneously, Binh An has been making efforts to promote and implement activities under ISO 9001:2008 standards to perfect and professionalize services of the company. In the context of the increasing competition of the security field, with the strength of more than 1,500 competitors in the market, Long has himself concerned with the steps to help his enterprise compete successfully and maintain its position. “In the coming time, the company will focus on differentiation of product diversification, launch additional new services such as “remote rescue package” on a yearly basis; security services concurrently picking up students to schools in big cities with crowded traffic density, often traffic jam”- said Long.
Passing the process of experiencing with the enterprise, looking back the way gone through and the initial achievements, Mr. Long said: Firstly, for a development of an enterprise, efforts can be enough. But for an everlasting enterprise, then we ourselves must “study, study again, study forever”. Secondly, for fast walk, go alone, but for a distance walk, let’s go. Thirdly, when this door is closed, another door shall be opened. Make every effort for each such door.
With his experiences and lessons on success and unsuccess, Mr. Long is spending a lot of time to work out competition strategies for Binh An in the coming period. At the same time, attach business and personal activities with community activities such as start up speakers for 500 students of National Economics University, sponsor scholarship programs for students, participate in charitable activities, community support … Especially, from 2015 up to now, he has participated in 04 CEO programs – The Key to Success of VTV1 (Vietnam Television) held in coordination with HoanggiaMediagroup, exclusively sponsored by OTIV brand of ECO Pharma JSC. In turn, participated in with topics such as: mass HR change, mergers and acquisitions. Recently, the topic directly related to security business field, he together with Dr. Tran Quoc Viet – Deputy CEO of Kinh Do Group, Northern Kinh Do Company and Mr. Phung Viet Thang – Deputy CEO in charge of globalization of FPT IS to seek a competitive strategy for their own enterprises. With his experiences in the security field together with sharing enthusiasm, he has had useful competitive ideas and solutions for many enterprises that have been highly appreciated by experts and brought great value to the business community.
“CEO program– The Key to Success is an evidence for our enterprise’s success. When participating in the program, personal and business trade name is not only raised a new height, but also bring us many other business opportunities. Typically when participating in the bidding of security project for Samsung Vietnam recently, our company has won before other eminent competitors because in documents to prove my leadership capacity, I have introduced 04 times of participation in the program of the Key to Success. And they have selected me”, he shared.