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Binh An Security: ‘Sweetened fruit’ from competition strategy

From 10 years ago, the founders of Binh An Security Services Joint Stock Company (BAS) gathered up their mind to form a competitive strategy. So far, this competitive strategy has helped Binh An reap many “sweetened fruit”.

08/11/2016  16:30 GMT+7

A solid position with dominant advantages

A piece of market share of business in security services has had less amount, while an increase in quantity and quality of business enterprises in this field has not had a stop sign. With more than 1,500 small and large enterprises, security enterprises have not only competed for amounts, market coverage, but also competed quality stability and service prices. Especially, it is a satisfaction capacity of customers’ demands for high-quality and in-depth security services.

Approximate one decade ago, the “founders” of Binh An Security Services Joint Stock Company were Nguyen Thi Hoai An – Chairman of Board of Directors and Mr. Ngo Bang Long – CEO early realized these matters and gathered up their mind and efforts to form the wise competitive strategy for the enterprise. As at the current time, when the market is stepping into a fierce competition phase, Binh An has a solid position with competition advantages for which any competitor is thirsty.

Chị Nguyễn Thị Hoài An – Chủ tịch HĐQT và Anh Ngô Bàng Long – Tổng giám đốc Công ty Cổ phần Dịch vụ bảo vệ Bình trong lễ kỷ niệm của Công ty.

Ms. Nguyen Thi Hoai An – Chairman of Board of Directors and Mr. Ngo Bang Long – CEO of Binh An Security Service Joint Stock Company (in the middle) and staffs of the compan.

Bình An is currently ranked the Top 3 of enterprises with crowded security forces and in-depth profession, expanded areas over 55 provinces, cities nationwide and 5 offices, branches. Binh An is also a rare enterprise in the market applying ISO9001:2008 to its apparatus operation and management activities.

Security guards of Binh An are not only trained well, crackly and with high-discipline sense, but also equipped with modern professional equipment such as: positioning system, anti-drowsiness machine, patrol machine, infrared equipment, online shift handover software system …

In 2014, the National Office of Intellectual Property of Vietnam awarded the title of “Perfect Services”, this opened many opportunities for the enterprise. With more than 150 close customers, including many leading groups of Vietnam and international level groups, Binh An has been affirming its competition advantages and position in the market.

Vision

To reach these achievements, in addition to unanimity, solidarity and efforts of the whole staffs of the company, then a proper strategy formation, vision of enterprise managers also play important roles.

As the Chairman of Board of Directors, Ms. Hoai An has directly managed, and outlined strategies for segments of business, finance, personnel and other resources for the enterprise. Mr. Bang Long as the CEO, has directly built and developed professional and personnel sections. At the same time, he has also directly built the vision, mission, business philosophy, core values and culture for the enterprise. Noticeably, the business code with taboo points in security service business field.

With particular characteristics of behavior management “how to have a perfect security service is difficult and contains challenges for any security enterprise. If the human management is not good, if staffs don’t feel a proud of occupation, importance as well as their liabilities for property security, safety, then their incompletion of duties shall be unavoidable. Therefore, for Binh An, we always invest costs for training, recruitment, invest physical facility, technique, technology for security guards and especially salaries, bonuses, consideration to staff lives, including their personal, family problems to side by side share difficulties with them to improve their working spirit, keep with the integration trend” -Mr. Long said.

Ban điều hành công ty CP DV Bảo Vệ Bình An

Ms. Nguyen Thi Hoai An – Chairman of Board of Directors and Mr. Ngo Bang Long – CEO and staffs in the Company’s anniversary

In the integration background, the competition has been more and more fierce, Binh An determines its strategy in next time that is a focus on difference for its services: difference from service quality, personnel quality and competition price, diversified products. Currently, in addition to security services of schools, hotels, workshops, plants, banks,… the company launches additional services of “remote package” to be charged annually or security and picking up students in large cities with traffic jam state, towards high-quality security services for families and individuals to wait in front of customer’s trend.

At the company’s strategy level, Binh An has clearly determined steps to utilize existing opportunities and benefits to rise a higher rank in the market. According to Ms. Hoai An : “Our forthcoming strategy duties are to consolidate the enterprise’s trade name and leadership board; Build a solidarity organization with high CSR index (enterprise liability index for community); Maintain and promote enterprise culture; Hold stability and improve quality with super achievements “not let any customer cancel a contract”; Expand large customer system together with in-depth and special services; Maintain “Top 3 of Vietnamese enterprises with in-depth profession and manager system nationwide”.

Source: vietnamnet.vn

Special friendship makes an enterprise trade name

In the security service business world, Binh An Security Services Joint Stock Company (BAS) is not only known as one of enterprises with the most powerful security forces at the current time, but also the nice friendship with “special” common characteristics between the Chairman of Board of Directors and CEO to create the trade name for this enterprise.

06/10/2016 12:00  GTM+7

For close customers, when speaking to BAS, the first things they think are perhaps the special common characteristics between Ms. Nguyen Thi Hoai An – Chairman of Board of Directors and Mr. Ngo Bang Long – CEO. They were not only born and grown in the poor countryside Nghe An and Mr. Long was born on the same date and studied at the same schools. And now, they are persons with the same ambition, business philosophy when together managing and leading the enterprise formed by them.

At the childhood, if Mr. Long was naughty, playful and outgoing, then Ms. An was quiet, careful and introverted. When sitting on chairs of the schools, both of them had an awareness that a sole poverty reduction was to pass the university entrance. In 1998, Mr. Long successfully passed the National Economics University, and Ms. An went to Sai Gon to study in Social Labour School and got married here. In 2004, after a time of working at a State-owned enterprise, Mr. Long decided to start up and met again his former close friend.

“At that time, I and other 5 shareholders contributed capital and incorporated a company specializing in security services. When meeting An, I realized that she has a business nature, thus I invited her to together invest in this company and work in charge of business segment ”, Mr. Long shared.

Ms. Hoai An and Mr. Bang Long and security forces in professional skill improvement training

Ms. Hoai An and Mr. Bang Long and security forces in professional skill improvement training

For 8 years of having a strong attachment to this first enterprise, their friendship have become more steadfast when they have together struggled in the market. In 2008, the economic crisis happened, this enterprise changed its strategy. It was realized having no same ambition, therefore, Ms. An and Mr. Long decided to sell the whole shares and build their private causes.

As the Chairman of Board of Directors, Ms. An has directly operated and outlined the strategy for segments of business, finance, personnel and other resources for the enterprise.  Mr. Long as the CEO, has directly built and developed a professional and business sections. At the same time, he has directly built the vision, mission and business philosophy and culture for the enterprise. Noticeably, the business code with taboo points in security service business field.

 “These are basic foundations and guidelines to help Binh An to operate stably, with clear orientation, purposes from the first days. These values have helped the enterprise to firmly stand in this business field with sensitive and fierce competitive nature”, Ms. An said.

With the viewpoint: “Towards the employee is towards the everlasting” and “Employee-oriented is longevity-oriented”, Binh An is one of leading enterprises with crowded forces in the market with wide scope in 55 provinces, cities and 5 branches across the country. Binh An’s security services include: high-rise buildings, plants, construction sites, consulates, warehouses, supermarkets, apartments for lease, offices, private houses, foreign-invested works, etc.

Ms. Hoai An and Mr. Bang Long in the Company’s anniversary ceremony.

Ms. Hoai An and Mr. Bang Long in the Company’s anniversary ceremony.

Thank to such consecutive efforts, in 2004, with application of ISO 9001:2008, Binh An was awarded the title of “Perfect Services” of National Office of Intellectual Property of Vietnam. Especially, recently, he has participated in CEO program– The Key to success of VTV1 (Vietnam Television) held in coordination with HoanggiaMediagroup, sponsored by OTIV brand. By showing real situation of the enterprise on the national television wave to be advised by experts. He has not only had additional ideas, useful competition solutions, but also the enterprise has been widely known on the basis of the above-mentioned proud achievements.

Mr. Ngo Bang Long participated in CEO program – The key to success

Mr. Ngo Bang Long participated in CEO program – The key to success

Passing the struggling process with the enterprise, looking back the past road sections and initial achievements, Mr. Long said that: “Ms. An and I were lucky persons when in the market we have both friendship and the same ambition. Approximate 15 years of travel with together, we have respected difference of each other because we have known that is a balance to help the enterprise’s management apparatus better perfect. That is an important foundation so that we have prepared all resources to bring the enterprise up to a new position”, Mr. Long shared.

Source: dantri.com.vn

Employees Conference 2016

At the Employees Conference held in the morning January 12th, the representative of Management Board of Binh An Security Services Joint Stock Company (Binh Thanh District, HCMC) said that for the year 2015, the company although had many troubles, but it still reached the stable development, with an increase in revenue of 6% compared to 2014.

12/01/2016 22:13 GTM+7

Hội nghị Người lao động 2016

Employees Conference 2016

At Employees Conference  was held in the morning of January 12th, the representative of Management Board of Binh An Security Services Joint Stock Company (Binh Thanh District, HCMC) said that for the year 2015, although facing a lot of difficulties, but the company still had the stable development, with the increase in revenue of 6% compared to 2014.

As a result, the jobs of appropriate 500 employees were ensured with average income more than 5 million VND/person/month.

Người lao động phát biểu ý kiến tại hội nghị

Employees expressed their opinions at the Conference

In addition to social insurance, health insurance, unemployment insurance, all employees are still bought 24/24 hour accident insurance. Especially, the employees who have marriage with any colleague at the same company shall be presented VND 10 million. On the occasion of lunar Tet this year, the employees shall be additionally entitled VND 1-2 million if they work enough 1 year and above.

Dịp này, công ty đã tuyên dương 5 nhân viên có thành tích xuất sắc trong năm 2015.

On this occasion, the Company has commended 5 employees with excellent achievements in the year 2015.

On this occasion, the Company has commended 5 employees with excellent achievements in the year 2015.

Source: nld.com.vn