Ngo Bang Long, CEO of Binh An Security Service Joint Stock Company

With the secrete that being an excellent master should study how to be a good employee, Mr Ngo Bang Long, CEO of Binh An Security Service Joint Stock Company have founded one of two largest professional security companies of Vietnam today.

22/10/2016 08:10 GTM+7

Started from a book teaching how to get rich

So far, the master Ngo Bang Long has reckoned that his karma with business, with security service is a chance. However, in such chance including an indulgence to be his own master.

Ngo Bang Long told, on his date of graduation from university, on the train from Hanoi – Nghe An, he was interested by … a title of a book holding by a person sitting at his side. “It was the first time I had seen the book “Teach your kids how to become rich”, I lent it and read all in a breath.

Frankly, a bachelor like me has never had a clear vision angle on my cause road like after reading “Cashflow Quadran” of the author Kiyosaki”, Mr. Long told.

Doanh nhân Ngô Bàng Long, TGĐ Công ty Dịch vụ bảo vệ Bình An

Entrepreneur Ngo Bang Long, CEO of Binh An Security Service Joint Stock Company

Therefore, 4 groups following anticlockwise direction of Kiyosaki (including salary earner, private business, enterprise owner and investor) become the guideline of Ngo Bang Long.

Ngo Bang Long said: “I thought I should follow this road, namely start by the salary earner, although at that time I also dreamed my own cause”.

Turning the idea into action, Mr. Long decided to go to the South to start up. A simple reason was because of a statement passed down orally by the youth – for business, go to the South.

But Man proposes but God disposes. Everything, gifts had just prepared, then his friend asked him what was his purpose to go to the South, what was his specific plan, why did he do business at the homeland, why did he go to the South to start up?…

“I thought carefully and decided to stay at the homeland to work. But the work once again made me to leave my homeland. 2 years later, I went to HCM city and worked at a repetitive office of a company. Changes in work taught me many lessons in business, expanding relations with partner”, Ngo Bang Long told.

But the biggest turning-point made Mr. Long to follow “Cashflow Quadran” interested by him from few years ago, was in 2004, at a time when applying for job for his friend, he realized an increasing demands on security services. It appeared his chance came.

Mr. Long recalled, he rushed into research of this service. The strength was clear, that was a high market opportunity. But this trade is a buying risks, a management of conduct, using low qualification labour, while they execute their duties, they have certain powers… If weak points on personnel are not overcome, occupational ethics of labour are not ensured, business in this service is unable to implement.

“I thought I may overcome. I thought, believed like this and spent all efforts to do. I together with some friends to form a first security company. But in the fact, being a master was not easy like… being an employee.

We started up with zero numbers, no business knowledge, no market knowledge, no customer information … so piled difficulties were ex officio. Our first contract was a contract in imitation of another company, but that was also a lesson for people who want to be a master”, Long said.

Gradually difficulties had gone by as the maters of the Company wished. But the start based on the unstable foundation made people split when the company had had profits.

In 2008, Ngo Bang Long and his friends broke up. Each person went on his way, but Ngo Bang Long had his own decision.

Binh An Security Service Joint Stock Company was born with a position of director Ngo Bang Long. It seems that everything is in progress with Long, like Cashflow Quadran, following the wage earner was private business, enterprise owner …

Condensed strategy.

For the establishment of Binh An Security Service Joint Stock Company, Ngo Long Long told: “When I was a kid, I always listened to my father’s stories about his 20-year memories in the South- North battlefield with wish of safety and soundness to return. Up to now, people have still referred to the desire for safety – safety of body, property, mind. In Maslow’s demand pyramid scheme, the safety lies on the bottom demand to be eaten, breathed … Binh An trade name was born from that and our slogan was two letter “Binh An”.

In order to develop the company, at the first Mr. Long settled weaknesses in this industry that determined clearly from his first startup. It was management of employee on cultural aspect. He said, a sole way to do this is a leader must be a model so that the employees learn. “Special characteristics of employees in this industry are diversification in terms of culture, perception and way of life. If imposed, it is difficult to create a common cultural background. We decided to build the culture of the employees in the company by bringing family culture into the foundation. Everyone in the company will be like brothers and sisters in the same family, have a strong attachment to each other, responsibility to each other and to assigned tasks”, Mr. Long shared.

So far, after 8 years of operation, Ngo Bang Long has reckoned that his personnel strategy choice has been true. Even if, in the business strategies of Binh An, Mr. Long has pursued the objective to the employee-oriented, thereby create the competition strength of the Company.

“In the field of security services, the employee-oriented is the everlasting-oriented. When the employee is honest with the Company, they will be responsible for assigned works. This is the secret to create the safety, the secret towards the core”, Mr. Long shared. But choosing human-centered means that work will be heavier, and control and management will request more closeness and profession.

In the field of security services, with special characteristics of low level labor, there are not many suitable tools to do this. Ngo Bang Long acknowledged this fact. “This is the reason why I chose unanimous, deeply digging and gathering strategies. Binh An has achieved a coverage in 63 provinces, cities across the country, but to gain more depth, to gain a business concentration, to provide customers with the best solutions and quality, we accept gathering in 40 provinces. But this gathering is only in service, but revenue must increase, “Ngo Bang Long said.

What is your philosophy?

“Self-improvement, enterprise ownership must be firstly a good person in all fields, from family, social field. In the security service industry, this request is also higher. Because how the leader is then his employees shall like him.”

How are your viewpoints on competition?

“That is a quiet and fierce struggle. Stepping into business must be ready for all competition situations. Important issue is determination of what core capacity is to consolidate, improve competition capacity”.