“Competition strategy of Binh An (BAS) is divided in 3 levels: company level, business level and function level and synchronously implemented from the highest level to the lowest level”, Mr. Ngo Bang Long – CEO of Binh An Security Service Joint Stock Company shared.
21/10/2016 8:00 GTM+7
Born in 2008, the time when business field of security services in Vietnam started to grow. After many years of construction and growth, Binh An Security Service Joint Stock Company is now one of enterprises with powerful, well trained, crack security forces and with high discipline sense. With operation scope in 55 provinces, cities, 5 branches across the country, Binh An is a security service provider to domestic and foreign large groups, enterprises.
Binh An Security Service Joint Stock Company: We have been ready to compete
With the philosophy “Employee-oriented is longevity-oriented”, the leaders of Binh An have been preparing all resources in conjunction with their colleagues to push the enterprise in the competition and hold a higher position in the market.
Could you disclose which background was BAS born in and what does Binh An mean?
In 2004, I was one of founders of an enterprise that operated in security field and Deputy CEO of Business of the Company. During my work here, I assumed the whole business segment, concurrently the manager of operation advisory board. Passing many efforts, we bought the company to be ranked at the top as one of ten strongest security companies of Vietnam.
But until 2008, when the economic crisis happened, domestic enterprises faced to a fierce elimination, competition, at that time, the company must choose M&A plan (business merge & assumption) to be continued its existing and development. Realizing I have not the same ambition with the company, as a result, I decided to resign, and sold my all share here.
After that, I realized that I was heavily indebted with the security service business field, therefore, I and some close friends together contributed capital to incorporate Binh An Security Service Joint Stock Company. The reason I named the company as Binh An “was at the childhood, at each power cut night in the Summer, my all family gathered at the yard to get some fresh air, my father often told about his 20-year memories in the South-North battlefield. He said that at that time, he only wished : “two letters Binh An”. This has followed me during my childhood and until the Company’s birth and named the company.
Entrepreneur Ngo Bang Long – CEO Binh An Security Service Joint Stock Company (BAS)
What are differences in security services provided by Binh An from its competitors in the market?
In the current market of existing security business, there are 1500 enterprises, including many stronger competitors than us. Moreover, unsound competition state has been happening in the internal industry, when some enterprises have been using cheap “masks”, poor quality, or invited personnel with insistence of each other.
Difference in our services is a stable quality, a competitive price. Next time, in order to create differences, we shall implement product diversification strategy by launching services: “package remote response” to be calculated costs per year, security service and picking up for students in large cities with traffic jam ….
In your opinions, what is the biggest challenge in security service business?
This is a business field completely depending on behavior, attitude and qualification of human, thus it is said that is a very sensitive business field. That is a reason why I have built the vision, mission, business philosophy and culture for the Company from its first incorporation days.
In which, the ethics code is the most important with taboo points in business in security services such as: occupational ethic violation protection, manager assault protection.
Furthermore, in conjunction with application of ISO 9001:2008 standards in the system, we have completely controlled our service quality. Its evidence is our customers have never cancelled any contract, even if the smallest contract. In 2004, we had the honour of receiving “the title” of Perfect Services awarded by the National Office of Intellectual Property of Vietnam.
Security forces of Binh An Company in a shift handover meeting
As known that, CEO Program – The Key of Success of VTV1 (Vietnam Television) is going to broadcast a real story on your company competition strategy, is that true?
It’s true! Next time, CEO Program – The Key of Success shall broadcast the real story of our company on the national television. And I was a participant to settle the competition strategy together with Dr. Tran Quoc Viet – Deputy CEO of Kinh Do Group, CEO of Northern Kinh Do Company and Mr. Phung Viet Thang – Deputy CEO in charge of globalization of FPT IS.
After the program, I have had many additional ideas, solutions for forthcoming competition strategy for the company.
Could you share further about Binh An’s forthcoming competition strategy after your participation?
In the wide integration background, with fierce competition, we have set forth 06 duties to be carried out:
– Strengthen the enterprise’s trade name and the leadership board.
– Build an united organization with high CSR (Corporate social responsibility).
– Maintain and promote the corporate culture.
– Hold fast to stability and improve the quality with the super achievement of “no cancelation of contract by any customer”.
– Expand large customer system with in-depth and special services.
– Maintain “Top 3 of Vietnamese enterprise with in-depth duties and managers system across the country”
What is the business philosophy pursued by you?
The business philosophy pursued by me is a “self-improvement” one. An entrepreneur who wants to lead an everlasting enterprise must be a rich charitable CEO, have both feet on the ground and know a stop point.
I always remind myself on “self-improvement, family management” preceding the corporate administration, the market pacification. Moreover, I hope that forthcoming the company’s business operations shall further attach community activities. Such as participation in sharing start up with students of economic schools, granting scholarships, charity ….
What is a business lesson learned by you after more than one decade of experiencing in the market?
Firstly, for a development of an enterprise, efforts are perhaps enough. But for an everlasting enterprise, then we must “study, study more, study forever”. Secondly, for a fast walk, go alone, for a distance walk, let’s go. Thirdly, when this door closes, another door shall open. Try utmost for. each such door.
Source: cafef.vn
How to make good quotations but good quality security services as well.
/0 Comments/in Event English /by admin04/04/2017 14:21 GTM+7
Price level of quality security service lease in the market currently is difficult to assess “expensive or cheap” criteria. Based on demands and special characters of each customer, the Quotation of security services shall be counted after a real survey at objectives and based on salary, welfare expenses for employees, administration expenses, property insurance expenses …
Different from the North and the Central regions, currently, social security, order situations of the South region has had complicated matters, suddenly increasing thief situations with more sophisticated and reckless tricks when the thief, vehicle robbery, breaking suddenly into electrical and mechanical shops, phone supermarkets in the South happen daily: According to the release from newspapers, only before and after the last New Year 2017, FPT, thegioididong, dien may xanh.. Supermarkets were broken into suddenly, with total damages of each case up to the billions dong. Many cases have happened, synonymously the people must live in high cautious state although the Public Security has strengthen patrol forces at all routes. Furthermore, many companies, enterprises, employers have relied on supports from professional security services from security companies to ensure security, safety on property. Seeking a quality security is difficult, but stable security service costs is more difficult.
Bank security
Banking is often leading in relying on support from security service companies. With specific characteristics of absolute safety assurance for customers who come to make transactions at any branch, these “masters” don’t hesitate when spending great amounts to seek a prestigious security company, with enough capacity to deploy security officers to review security, safety at any times during the day. Therefore, security service price table is only secondary factor, in which qualified skills of security forces, as well as clear commitments from security companies are the most important.
Security segment at business center
Security at business center
Business centers are ranked at the second position in cooperation race with security service companies. With demands on bringing to customers with comfortableness when visit, shopping, entertainment, Management Boards of these business centers don’t mind too much to quotations of security service suppliers. A core mater of this market segment is professional service attitude of security forces with customers in addition to their liabilities for property and order safety and security guarantee.
Event security segment
Event security
Besides, some special industries such as hospital, supermarket, complicated entertainment area, music center … are enterprises which are meanly particular about money for current price table of security company lease. Most customers of these sites are different, therefore it is important to tighten security at public areas, moreover, apart from professional security service, a model additionally requesting communication skills and customer service skills as same as the above-mentioned industries is insignificant. Thus, it is easy to realize that the price table of security company lease is not self-determined by security companies, but it is an assessment combination from different demands from customer sides.
Binh An Security Services Joint Stock Company is one of quality security suppliers managed by Department C64.
Binh An Security: ‘Sweetened fruit’ from competition strategy
/0 Comments/in Fixed News, Home News, Related News English /by adminFrom 10 years ago, the founders of Binh An Security Services Joint Stock Company (BAS) gathered up their mind to form a competitive strategy. So far, this competitive strategy has helped Binh An reap many “sweetened fruit”.
08/11/2016 16:30 GMT+7
A solid position with dominant advantages
A piece of market share of business in security services has had less amount, while an increase in quantity and quality of business enterprises in this field has not had a stop sign. With more than 1,500 small and large enterprises, security enterprises have not only competed for amounts, market coverage, but also competed quality stability and service prices. Especially, it is a satisfaction capacity of customers’ demands for high-quality and in-depth security services.
Approximate one decade ago, the “founders” of Binh An Security Services Joint Stock Company were Nguyen Thi Hoai An – Chairman of Board of Directors and Mr. Ngo Bang Long – CEO early realized these matters and gathered up their mind and efforts to form the wise competitive strategy for the enterprise. As at the current time, when the market is stepping into a fierce competition phase, Binh An has a solid position with competition advantages for which any competitor is thirsty.
Ms. Nguyen Thi Hoai An – Chairman of Board of Directors and Mr. Ngo Bang Long – CEO of Binh An Security Service Joint Stock Company (in the middle) and staffs of the compan.
Bình An is currently ranked the Top 3 of enterprises with crowded security forces and in-depth profession, expanded areas over 55 provinces, cities nationwide and 5 offices, branches. Binh An is also a rare enterprise in the market applying ISO9001:2008 to its apparatus operation and management activities.
Security guards of Binh An are not only trained well, crackly and with high-discipline sense, but also equipped with modern professional equipment such as: positioning system, anti-drowsiness machine, patrol machine, infrared equipment, online shift handover software system …
In 2014, the National Office of Intellectual Property of Vietnam awarded the title of “Perfect Services”, this opened many opportunities for the enterprise. With more than 150 close customers, including many leading groups of Vietnam and international level groups, Binh An has been affirming its competition advantages and position in the market.
Vision
To reach these achievements, in addition to unanimity, solidarity and efforts of the whole staffs of the company, then a proper strategy formation, vision of enterprise managers also play important roles.
As the Chairman of Board of Directors, Ms. Hoai An has directly managed, and outlined strategies for segments of business, finance, personnel and other resources for the enterprise. Mr. Bang Long as the CEO, has directly built and developed professional and personnel sections. At the same time, he has also directly built the vision, mission, business philosophy, core values and culture for the enterprise. Noticeably, the business code with taboo points in security service business field.
With particular characteristics of behavior management “how to have a perfect security service is difficult and contains challenges for any security enterprise. If the human management is not good, if staffs don’t feel a proud of occupation, importance as well as their liabilities for property security, safety, then their incompletion of duties shall be unavoidable. Therefore, for Binh An, we always invest costs for training, recruitment, invest physical facility, technique, technology for security guards and especially salaries, bonuses, consideration to staff lives, including their personal, family problems to side by side share difficulties with them to improve their working spirit, keep with the integration trend” -Mr. Long said.
Ms. Nguyen Thi Hoai An – Chairman of Board of Directors and Mr. Ngo Bang Long – CEO and staffs in the Company’s anniversary
In the integration background, the competition has been more and more fierce, Binh An determines its strategy in next time that is a focus on difference for its services: difference from service quality, personnel quality and competition price, diversified products. Currently, in addition to security services of schools, hotels, workshops, plants, banks,… the company launches additional services of “remote package” to be charged annually or security and picking up students in large cities with traffic jam state, towards high-quality security services for families and individuals to wait in front of customer’s trend.
At the company’s strategy level, Binh An has clearly determined steps to utilize existing opportunities and benefits to rise a higher rank in the market. According to Ms. Hoai An : “Our forthcoming strategy duties are to consolidate the enterprise’s trade name and leadership board; Build a solidarity organization with high CSR index (enterprise liability index for community); Maintain and promote enterprise culture; Hold stability and improve quality with super achievements “not let any customer cancel a contract”; Expand large customer system together with in-depth and special services; Maintain “Top 3 of Vietnamese enterprises with in-depth profession and manager system nationwide”.
Source: vietnamnet.vn
Ngo Bang Long, CEO of Binh An Security Service Joint Stock Company: Being an excellent master should study how to be a good employee
/0 Comments/in Fixed News, Home News, Related News English /by adminWith the secrete that being an excellent master should study how to be a good employee, Mr Ngo Bang Long, CEO of Binh An Security Service Joint Stock Company have founded one of two largest professional security companies of Vietnam today.
22/10/2016 08:10 GTM+7
Started from a book teaching how to get rich
So far, the master Ngo Bang Long has reckoned that his karma with business, with security service is a chance. However, in such chance including an indulgence to be his own master.
Ngo Bang Long told, on his date of graduation from university, on the train from Hanoi – Nghe An, he was interested by … a title of a book holding by a person sitting at his side. “It was the first time I had seen the book “Teach your kids how to become rich”, I lent it and read all in a breath.
Frankly, a bachelor like me has never had a clear vision angle on my cause road like after reading “Cashflow Quadran” of the author Kiyosaki”, Mr. Long told.
Entrepreneur Ngo Bang Long, CEO of Binh An Security Service Joint Stock Company
Therefore, 4 groups following anticlockwise direction of Kiyosaki (including salary earner, private business, enterprise owner and investor) become the guideline of Ngo Bang Long.
Ngo Bang Long said: “I thought I should follow this road, namely start by the salary earner, although at that time I also dreamed my own cause”.
Turning the idea into action, Mr. Long decided to go to the South to start up. A simple reason was because of a statement passed down orally by the youth – for business, go to the South.
But Man proposes but God disposes. Everything, gifts had just prepared, then his friend asked him what was his purpose to go to the South, what was his specific plan, why did he do business at the homeland, why did he go to the South to start up?…
“I thought carefully and decided to stay at the homeland to work. But the work once again made me to leave my homeland. 2 years later, I went to HCM city and worked at a repetitive office of a company. Changes in work taught me many lessons in business, expanding relations with partner”, Ngo Bang Long told.
But the biggest turning-point made Mr. Long to follow “Cashflow Quadran” interested by him from few years ago, was in 2004, at a time when applying for job for his friend, he realized an increasing demands on security services. It appeared his chance came.
Mr. Long recalled, he rushed into research of this service. The strength was clear, that was a high market opportunity. But this trade is a buying risks, a management of conduct, using low qualification labour, while they execute their duties, they have certain powers… If weak points on personnel are not overcome, occupational ethics of labour are not ensured, business in this service is unable to implement.
“I thought I may overcome. I thought, believed like this and spent all efforts to do. I together with some friends to form a first security company. But in the fact, being a master was not easy like… being an employee.
We started up with zero numbers, no business knowledge, no market knowledge, no customer information … so piled difficulties were ex officio. Our first contract was a contract in imitation of another company, but that was also a lesson for people who want to be a master”, Long said.
Gradually difficulties had gone by as the maters of the Company wished. But the start based on the unstable foundation made people split when the company had had profits.
In 2008, Ngo Bang Long and his friends broke up. Each person went on his way, but Ngo Bang Long had his own decision.
Binh An Security Service Joint Stock Company was born with a position of director Ngo Bang Long. It seems that everything is in progress with Long, like Cashflow Quadran, following the wage earner was private business, enterprise owner …
Condensed strategy.
For the establishment of Binh An Security Service Joint Stock Company, Ngo Long Long told: “When I was a kid, I always listened to my father’s stories about his 20-year memories in the South- North battlefield with wish of safety and soundness to return. Up to now, people have still referred to the desire for safety – safety of body, property, mind. In Maslow’s demand pyramid scheme, the safety lies on the bottom demand to be eaten, breathed … Binh An trade name was born from that and our slogan was two letter “Binh An”.
In order to develop the company, at the first Mr. Long settled weaknesses in this industry that determined clearly from his first startup. It was management of employee on cultural aspect. He said, a sole way to do this is a leader must be a model so that the employees learn. “Special characteristics of employees in this industry are diversification in terms of culture, perception and way of life. If imposed, it is difficult to create a common cultural background. We decided to build the culture of the employees in the company by bringing family culture into the foundation. Everyone in the company will be like brothers and sisters in the same family, have a strong attachment to each other, responsibility to each other and to assigned tasks”, Mr. Long shared.
So far, after 8 years of operation, Ngo Bang Long has reckoned that his personnel strategy choice has been true. Even if, in the business strategies of Binh An, Mr. Long has pursued the objective to the employee-oriented, thereby create the competition strength of the Company.
“In the field of security services, the employee-oriented is the everlasting-oriented. When the employee is honest with the Company, they will be responsible for assigned works. This is the secret to create the safety, the secret towards the core”, Mr. Long shared. But choosing human-centered means that work will be heavier, and control and management will request more closeness and profession.
In the field of security services, with special characteristics of low level labor, there are not many suitable tools to do this. Ngo Bang Long acknowledged this fact. “This is the reason why I chose unanimous, deeply digging and gathering strategies. Binh An has achieved a coverage in 63 provinces, cities across the country, but to gain more depth, to gain a business concentration, to provide customers with the best solutions and quality, we accept gathering in 40 provinces. But this gathering is only in service, but revenue must increase, “Ngo Bang Long said.
“Self-improvement, enterprise ownership must be firstly a good person in all fields, from family, social field. In the security service industry, this request is also higher. Because how the leader is then his employees shall like him.”
“That is a quiet and fierce struggle. Stepping into business must be ready for all competition situations. Important issue is determination of what core capacity is to consolidate, improve competition capacity”.
“Building and maintaining business culture are very important points.”
Source: baodautu.vn
CEO of Binh An Security Service Joint Stock Company: We have been ready to compete
/0 Comments/in Fixed News, Home News, Related News English /by admin“Competition strategy of Binh An (BAS) is divided in 3 levels: company level, business level and function level and synchronously implemented from the highest level to the lowest level”, Mr. Ngo Bang Long – CEO of Binh An Security Service Joint Stock Company shared.
21/10/2016 8:00 GTM+7
Born in 2008, the time when business field of security services in Vietnam started to grow. After many years of construction and growth, Binh An Security Service Joint Stock Company is now one of enterprises with powerful, well trained, crack security forces and with high discipline sense. With operation scope in 55 provinces, cities, 5 branches across the country, Binh An is a security service provider to domestic and foreign large groups, enterprises.
Binh An Security Service Joint Stock Company: We have been ready to compete
With the philosophy “Employee-oriented is longevity-oriented”, the leaders of Binh An have been preparing all resources in conjunction with their colleagues to push the enterprise in the competition and hold a higher position in the market.
Could you disclose which background was BAS born in and what does Binh An mean?
In 2004, I was one of founders of an enterprise that operated in security field and Deputy CEO of Business of the Company. During my work here, I assumed the whole business segment, concurrently the manager of operation advisory board. Passing many efforts, we bought the company to be ranked at the top as one of ten strongest security companies of Vietnam.
But until 2008, when the economic crisis happened, domestic enterprises faced to a fierce elimination, competition, at that time, the company must choose M&A plan (business merge & assumption) to be continued its existing and development. Realizing I have not the same ambition with the company, as a result, I decided to resign, and sold my all share here.
After that, I realized that I was heavily indebted with the security service business field, therefore, I and some close friends together contributed capital to incorporate Binh An Security Service Joint Stock Company. The reason I named the company as Binh An “was at the childhood, at each power cut night in the Summer, my all family gathered at the yard to get some fresh air, my father often told about his 20-year memories in the South-North battlefield. He said that at that time, he only wished : “two letters Binh An”. This has followed me during my childhood and until the Company’s birth and named the company.
Entrepreneur Ngo Bang Long – CEO Binh An Security Service Joint Stock Company (BAS)
What are differences in security services provided by Binh An from its competitors in the market?
In the current market of existing security business, there are 1500 enterprises, including many stronger competitors than us. Moreover, unsound competition state has been happening in the internal industry, when some enterprises have been using cheap “masks”, poor quality, or invited personnel with insistence of each other.
Difference in our services is a stable quality, a competitive price. Next time, in order to create differences, we shall implement product diversification strategy by launching services: “package remote response” to be calculated costs per year, security service and picking up for students in large cities with traffic jam ….
In your opinions, what is the biggest challenge in security service business?
This is a business field completely depending on behavior, attitude and qualification of human, thus it is said that is a very sensitive business field. That is a reason why I have built the vision, mission, business philosophy and culture for the Company from its first incorporation days.
In which, the ethics code is the most important with taboo points in business in security services such as: occupational ethic violation protection, manager assault protection.
Furthermore, in conjunction with application of ISO 9001:2008 standards in the system, we have completely controlled our service quality. Its evidence is our customers have never cancelled any contract, even if the smallest contract. In 2004, we had the honour of receiving “the title” of Perfect Services awarded by the National Office of Intellectual Property of Vietnam.
Security forces of Binh An Company in a shift handover meeting
As known that, CEO Program – The Key of Success of VTV1 (Vietnam Television) is going to broadcast a real story on your company competition strategy, is that true?
It’s true! Next time, CEO Program – The Key of Success shall broadcast the real story of our company on the national television. And I was a participant to settle the competition strategy together with Dr. Tran Quoc Viet – Deputy CEO of Kinh Do Group, CEO of Northern Kinh Do Company and Mr. Phung Viet Thang – Deputy CEO in charge of globalization of FPT IS.
After the program, I have had many additional ideas, solutions for forthcoming competition strategy for the company.
Could you share further about Binh An’s forthcoming competition strategy after your participation?
In the wide integration background, with fierce competition, we have set forth 06 duties to be carried out:
– Strengthen the enterprise’s trade name and the leadership board.
– Build an united organization with high CSR (Corporate social responsibility).
– Maintain and promote the corporate culture.
– Hold fast to stability and improve the quality with the super achievement of “no cancelation of contract by any customer”.
– Expand large customer system with in-depth and special services.
– Maintain “Top 3 of Vietnamese enterprise with in-depth duties and managers system across the country”
What is the business philosophy pursued by you?
The business philosophy pursued by me is a “self-improvement” one. An entrepreneur who wants to lead an everlasting enterprise must be a rich charitable CEO, have both feet on the ground and know a stop point.
I always remind myself on “self-improvement, family management” preceding the corporate administration, the market pacification. Moreover, I hope that forthcoming the company’s business operations shall further attach community activities. Such as participation in sharing start up with students of economic schools, granting scholarships, charity ….
What is a business lesson learned by you after more than one decade of experiencing in the market?
Firstly, for a development of an enterprise, efforts are perhaps enough. But for an everlasting enterprise, then we must “study, study more, study forever”. Secondly, for a fast walk, go alone, for a distance walk, let’s go. Thirdly, when this door closes, another door shall open. Try utmost for. each such door.
Source: cafef.vn
Special friendship makes an enterprise trade name
/0 Comments/in Home News, Related News English pll_58ef22e3291a3 /by adminIn the security service business world, Binh An Security Services Joint Stock Company (BAS) is not only known as one of enterprises with the most powerful security forces at the current time, but also the nice friendship with “special” common characteristics between the Chairman of Board of Directors and CEO to create the trade name for this enterprise.
06/10/2016 12:00 GTM+7
For close customers, when speaking to BAS, the first things they think are perhaps the special common characteristics between Ms. Nguyen Thi Hoai An – Chairman of Board of Directors and Mr. Ngo Bang Long – CEO. They were not only born and grown in the poor countryside Nghe An and Mr. Long was born on the same date and studied at the same schools. And now, they are persons with the same ambition, business philosophy when together managing and leading the enterprise formed by them.
At the childhood, if Mr. Long was naughty, playful and outgoing, then Ms. An was quiet, careful and introverted. When sitting on chairs of the schools, both of them had an awareness that a sole poverty reduction was to pass the university entrance. In 1998, Mr. Long successfully passed the National Economics University, and Ms. An went to Sai Gon to study in Social Labour School and got married here. In 2004, after a time of working at a State-owned enterprise, Mr. Long decided to start up and met again his former close friend.
“At that time, I and other 5 shareholders contributed capital and incorporated a company specializing in security services. When meeting An, I realized that she has a business nature, thus I invited her to together invest in this company and work in charge of business segment ”, Mr. Long shared.
Ms. Hoai An and Mr. Bang Long and security forces in professional skill improvement training
For 8 years of having a strong attachment to this first enterprise, their friendship have become more steadfast when they have together struggled in the market. In 2008, the economic crisis happened, this enterprise changed its strategy. It was realized having no same ambition, therefore, Ms. An and Mr. Long decided to sell the whole shares and build their private causes.
As the Chairman of Board of Directors, Ms. An has directly operated and outlined the strategy for segments of business, finance, personnel and other resources for the enterprise. Mr. Long as the CEO, has directly built and developed a professional and business sections. At the same time, he has directly built the vision, mission and business philosophy and culture for the enterprise. Noticeably, the business code with taboo points in security service business field.
“These are basic foundations and guidelines to help Binh An to operate stably, with clear orientation, purposes from the first days. These values have helped the enterprise to firmly stand in this business field with sensitive and fierce competitive nature”, Ms. An said.
With the viewpoint: “Towards the employee is towards the everlasting” and “Employee-oriented is longevity-oriented”, Binh An is one of leading enterprises with crowded forces in the market with wide scope in 55 provinces, cities and 5 branches across the country. Binh An’s security services include: high-rise buildings, plants, construction sites, consulates, warehouses, supermarkets, apartments for lease, offices, private houses, foreign-invested works, etc.
Ms. Hoai An and Mr. Bang Long in the Company’s anniversary ceremony.
Thank to such consecutive efforts, in 2004, with application of ISO 9001:2008, Binh An was awarded the title of “Perfect Services” of National Office of Intellectual Property of Vietnam. Especially, recently, he has participated in CEO program– The Key to success of VTV1 (Vietnam Television) held in coordination with HoanggiaMediagroup, sponsored by OTIV brand. By showing real situation of the enterprise on the national television wave to be advised by experts. He has not only had additional ideas, useful competition solutions, but also the enterprise has been widely known on the basis of the above-mentioned proud achievements.
Mr. Ngo Bang Long participated in CEO program – The key to success
Passing the struggling process with the enterprise, looking back the past road sections and initial achievements, Mr. Long said that: “Ms. An and I were lucky persons when in the market we have both friendship and the same ambition. Approximate 15 years of travel with together, we have respected difference of each other because we have known that is a balance to help the enterprise’s management apparatus better perfect. That is an important foundation so that we have prepared all resources to bring the enterprise up to a new position”, Mr. Long shared.
Source: dantri.com.vn
Entrepreneur Ngo Bang Long – CEO of Binh An Security Service Joint Stock Company (BAS): Providing “security service” by wholeheartedness
/0 Comments/in Home News, Related News English pll_58ef1ea7a59cb /by adminWhen decided to give up the management position and promotion opportunity in the State-owned trading enterprise to pursue his business indulgency and establish his own cause, at a certain time, Ngo Bang Long was seen by doubtful looks in alternate of doubts because of such “recklessness”. However, the fact has proved that has been a lucid choice. If not, now he can’t become the leader of Binh An Security Service Joint Stock Company (BAS), one of enterprises with the most crowded security forces.
22/10/2016 08:10 GTM+7
Go to a strange place to start up
Born and grown in a poor homeland of Nghe An, a place only with sand, gravel and immeasurably high Casuarina equisetifolia row, at the childhood, although playful nature, indulgency in pleasures, but Mr. Ngo Bang Long realized that a way to reduce the poverty was studying a university and doing a business. After the graduation from National Economics University, although was received to work in a State-owned trading enterprise at the local province, but after that he decided to give up the job and intended to start up own business. In 2003, he chose HCMC to set himself in business and made a bundle of clothes to set off with only VND 6.5 million in his pocket. Bringing along with many ambition and indulgency in business, one year later he together with other shareholders founded the first enterprise in security field. As the founder and CEO of business of the Company, he together with his colleagues turned this enterprise into one of 10 largest security companies of Vietnam at that time.
But in 2008, in the context of the global economic crisis, domestic enterprises was facing with fierce elimination and competition, his enterprise also fell into crisis and was forced to choose M & A (mergers and acquisitions) option to survive and grow. For the entrepreneur Ngo Bang Long, M & A story was a silent interval with a lot of sad aftertaste. But then, with thought, “This door is closed, another door shall be opened,” he decided to resell the whole shares of this company to shake hands with three other shareholders to Binh An Security Service Joint Stock Company (BAS) in 2008.
Reason for naming “Binh An” for his enterprise, was shared by him: “In the childhood, at each power cut night, my all family gathered on the yard to get some fresh air, my father often told about his 20-year memories in the South-North battlefield. My father often told about two letter “Binh An”. This imprinted in my mind and perhaps it was a reason to lead me to this business field and I named “Binh An” for my enterprise. During the times of struggling in the market, regardless of any difficult circumstance I have been also unanimous that how to make our customers, partners feel a safety and soundness “Binh An” when using our services”.
Executive Board of Binh An Security Service Joint Stock Company
As the highest executive officer, he has directly built and developed an operation section, personnel system of business and financial segments for Binh An (BAS). At the same time, he has also directly built the vision, business philosophy and culture for the enterprise. In which, noticeably he has built the ethics code with taboo points in security service business field. At that time, it was reckoned that for an enterprise specializing in security service provision field then these works were too much, even if too redundant. Because it was known that the security service was a simple work, only needed crowded and “good health” forces. But Mr. Bang Long didn’t think so. In his opinions, this was a basic foundation and special important guidelines to help Binh An operate stably, with clear orientation, objectives right from the first days. Thereby, create premises for successful development, competition in the future. And achievements reached by Binh An today have proved the fact.
CEO Ngo Bang Long – CEO Binh An Security Service Joint Stock Company in the Company’s anniversary ceremony
The Key to Success …
Binh An Security Service Joint Stock Company (BAS) is currently one of leading enterprise in security forces in the market of security service provision with operation scope in 55 provinces, cities and has 5 branches across the country. With professional security services for : high-rise buildings, plants, construction sites, consulates, warehouses, supermarkets, apartments for lease, offices, private houses and foreign-invested works etc. (service 24/24). Binh An has been appreciated by customers with stable quality, competitive price and become a provider of security services to many leading groups of Vietnam such as: Viettel, Petrolimex, Masan Group, Saigon Newport Corporation… last Samsung Vietnam.
In order to reach these achievements, Mr. Bang Long shared: “Our business philosophy is the employee as a foundation. The employee-oriented is the everlasting-oriented. Therefore, in all activities, we often give prominence to the occupation ethics for each staff from the highest level to the lowest level. Often satisfy customers’ demands with a professional attitude and sincere devotion”.
Simultaneously, Binh An has been making efforts to promote and implement activities under ISO 9001:2008 standards to perfect and professionalize services of the company. In the context of the increasing competition of the security field, with the strength of more than 1,500 competitors in the market, Long has himself concerned with the steps to help his enterprise compete successfully and maintain its position. “In the coming time, the company will focus on differentiation of product diversification, launch additional new services such as “remote rescue package” on a yearly basis; security services concurrently picking up students to schools in big cities with crowded traffic density, often traffic jam”- said Long.
Passing the process of experiencing with the enterprise, looking back the way gone through and the initial achievements, Mr. Long said: Firstly, for a development of an enterprise, efforts can be enough. But for an everlasting enterprise, then we ourselves must “study, study again, study forever”. Secondly, for fast walk, go alone, but for a distance walk, let’s go. Thirdly, when this door is closed, another door shall be opened. Make every effort for each such door.
With his experiences and lessons on success and unsuccess, Mr. Long is spending a lot of time to work out competition strategies for Binh An in the coming period. At the same time, attach business and personal activities with community activities such as start up speakers for 500 students of National Economics University, sponsor scholarship programs for students, participate in charitable activities, community support … Especially, from 2015 up to now, he has participated in 04 CEO programs – The Key to Success of VTV1 (Vietnam Television) held in coordination with HoanggiaMediagroup, exclusively sponsored by OTIV brand of ECO Pharma JSC. In turn, participated in with topics such as: mass HR change, mergers and acquisitions. Recently, the topic directly related to security business field, he together with Dr. Tran Quoc Viet – Deputy CEO of Kinh Do Group, Northern Kinh Do Company and Mr. Phung Viet Thang – Deputy CEO in charge of globalization of FPT IS to seek a competitive strategy for their own enterprises. With his experiences in the security field together with sharing enthusiasm, he has had useful competitive ideas and solutions for many enterprises that have been highly appreciated by experts and brought great value to the business community.
“CEO program– The Key to Success is an evidence for our enterprise’s success. When participating in the program, personal and business trade name is not only raised a new height, but also bring us many other business opportunities. Typically when participating in the bidding of security project for Samsung Vietnam recently, our company has won before other eminent competitors because in documents to prove my leadership capacity, I have introduced 04 times of participation in the program of the Key to Success. And they have selected me”, he shared.
Entrepreneur Ngo Bang Long and experts in CEO program– The Key to Success
Source: doanhnghiepvathuonghieu.vn
Employees Conference 2016
/0 Comments/in Event, Home News English /by adminAt the Employees Conference held in the morning January 12th, the representative of Management Board of Binh An Security Services Joint Stock Company (Binh Thanh District, HCMC) said that for the year 2015, the company although had many troubles, but it still reached the stable development, with an increase in revenue of 6% compared to 2014.
12/01/2016 22:13 GTM+7
Employees Conference 2016
At Employees Conference was held in the morning of January 12th, the representative of Management Board of Binh An Security Services Joint Stock Company (Binh Thanh District, HCMC) said that for the year 2015, although facing a lot of difficulties, but the company still had the stable development, with the increase in revenue of 6% compared to 2014.
As a result, the jobs of appropriate 500 employees were ensured with average income more than 5 million VND/person/month.
Employees expressed their opinions at the Conference
In addition to social insurance, health insurance, unemployment insurance, all employees are still bought 24/24 hour accident insurance. Especially, the employees who have marriage with any colleague at the same company shall be presented VND 10 million. On the occasion of lunar Tet this year, the employees shall be additionally entitled VND 1-2 million if they work enough 1 year and above.
On this occasion, the Company has commended 5 employees with excellent achievements in the year 2015.
On this occasion, the Company has commended 5 employees with excellent achievements in the year 2015.
Source: nld.com.vn
Binh An has had the honour to receive the Prime Minister Nguyen Tan Dung in his attention to the Ground Breaking Ceremony of Song Hau 1 Thermal Power Plant in Chau Thanh district, Hau Giang province.
/0 Comments/in Home News, Related News English /by adminThis morning (16/5), the Prime Minister Nguyen Tan Dung has attended the Ground Breaking Ceremony of Song Hau 1 Thermal Power Plant in Chau Thanh district, Hau Giang province.
16/05/2015 16:00 GMT+7
The Prime Minister Nguyen Tan Dung at the Ground Breaking Ceremony for construction of Song Hau 1 Thermal Power Plant
Attending the Ceremony have been the Prime Minister Nguyen Tan Dung, local authorities, the project management unit and other important guests.
Being assigned by the Project management unit with duties of holding event security, Binh An Security has well completed the duties of safety, security assurance to have the successful ceremony.
Binh An Security at the Ground Breaking Ceremony of Song Hau Thermal Power Plant
The Prime Minister spoke: This has been one of Thermal Plant projects with the largest scales, the most modern technologies of Vietnam so far. The Plant had 2 machine assemblies with capacity of 1,200 MW, total investment capital over USD 2 million. It was estimated by 2019, the Plant should be put into operation to supply total trading electricity output over 7.8 billion KWh/years.
At the Ceremony, the Prime Minister Nguyen Tan Dung emphasized, the Plant played the most important role for national energy security. If this Plant didn’t complete and put into power production from 2019, Me Kong River Delta and the South should be lacked power. Therefore, the Government deemed this was an urgent project and should have special policies so that Song Hau 1 Thermal Power Plant might complete its schedule.
Source: vnt.vn